42% point to something physical as their week's highlight. Only 15% name anything digital. People are quietly walking away from screens.

Pull up ten SaaS sites side by side. You can't tell them apart. That sameness isn't just ugly. It's expensive.
Nobody trusted a company because the site said 'trusted by 500+ companies.' Real trust is built in micro-signals.

AI agents don't watch your brand video or feel your homepage vibe. They read structured data. Brand discovery is now a data problem.