Insights\|
The Four Futures of Marketing
Nobody knows what marketing looks like in five years. We can narrow it to four scenarios. The question: which one eats your market first?
After the Funnel
Awareness, consideration, decision, purchase. Neat. Clean. Wrong. People stream, scroll, search, and shop simultaneously.
When Intent Replaces Attention
For twenty years, digital ran on attention. AI is replacing it with intent. The brands built for clarity will survive. The rest won't.
The AI Content Paradox
AI solved the content production problem. It made the strategy problem worse. 88% of consumers say the messaging doesn't land.
Proving Marketing's Value When Nobody Believes You
93% of marketers can't prove their business impact. Not a measurement problem. A trust problem. That needs a different framework.
Zero-Click Search and the New Rules of Visibility
80% of consumers use AI-curated results for 40%+ of searches. The click is disappearing. SEO needs new rules.