Insights\|

Perspectives

Designing for Two Audiences

AI systems summarize and recommend you before a human ever visits. If you're only building for people, you're building half a site.

Justin Tabb•February 14, 2026•15 min read
Agentic Commerce and the Brand Discovery Problem
Reports

Agentic Commerce and the Brand Discovery Problem

AI agents don't watch your brand video or feel your homepage vibe. They read structured data. Brand discovery is now a data problem.

Justin Tabb•13 min read
Reports

Zero-Click Search and the New Rules of Visibility

80% of consumers use AI-curated results for 40%+ of searches. The click is disappearing. SEO needs new rules.

Justin Tabb•January 3, 2026•12 min read